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BOXIECAT
PROJECT TYPE
Student Work - Ad Campaign
CLIENT
Boxiecat
AWARDS & RECOGNITION
National Student Show Portfolio | 2024
PHOTOGRAPHY
Jason Ocampo
My client was Boxiecat, it is a premium litter brand with fresh-smelling litter. My goal was to attract people to Boxiecat in a funny way. My overall concept was that you can smell that cat but you can’t smell the litter. It’s all about lingering smells that you don’t have to worry about with Boxiecat. I chose a simple lockup so it doesn’t take away from the visual.
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