THIS IS YOUR WORLD WITH BOB ROSS

For this project, I was tasked to come up with a cause-based brand book for Legos in partnership with Bob Ross. I chose Bob Ross to be the partner because Bob Ross loved to create and with legos, you can do that. I chose the 'HEART' foundation for this project because they are all about giving kids an outlet to be creative as a form of therapy. I wanted to target kids with the style and the interactiveness but something the parent could enjoy as well. I provided a video to show how the interactive parts of the book work.