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NICE LAUNDRY
PROJECT TYPE
Student Work - Branding
CLIENT
Nice Laundry
AWARDS & RECOGNITION
National Student Show Portfolio | 2024
Nice Laundry is a sock, underwear, and eco-friendly brand targeted towards men. My concept for Nice Laundry’s brand is the juxtaposition between the name of the company and passive aggressiveness. The way I described it in the position statement is "Nice Laundry is that one nice a*shole in everyone’s life. The one that is passive-aggressive but always looks out for you. We want our customers to have the best and this is where you find it. You will no longer have to worry about a boring sock drawer." For original branding go to nicelaundry.com










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